Profit Margin & Markup Calculator
Work out gross margin, markup and target-margin pricing. Enter cost and price to get margin, markup and profit per 100 in sales. Or reverse it: enter a target margin or markup and get the selling price you need. Works with any currency.
How to use
1
Enter cost and selling price
Type the cost per unit and the price you sell at.
2
Review the result
See gross profit, margin % and markup % side by side.
3
Reverse from target margin
Enter a target gross margin % to get the required selling price.
4
Price from markup
Enter a markup % to see the required selling price and equivalent margin.
Calculate from Cost & Selling Price
Gross Profit
400.00
Margin %
33.33%
Markup %
50.00%
Profit per 100 sale
33.33
Price from Desired Margin %
Required Selling Price
1,230.77
Price from Markup %
Required Selling Price
1,200.00
Equivalent margin ≈ 33.33%
Remember: A 50% markup is only ~33% margin. Always work in margin % when thinking about profit on revenue.
Features
Three calculation directions
From cost and price, from target margin, or from markup.
Margin vs markup explained
Clear note clarifying why a 50% markup is not a 50% margin.
Profit per 100 in sales
See how much profit every 100 in revenue generates.
Works for any currency
Enter amounts in any currency — the percentages matter, not the unit.
Common use cases
- Price a product to achieve a target margin
- Understand the difference between margin and markup
- Check profit on a sale for a freelance project
- Compare pricing scenarios for a small business